The Ortho Box
For Peter, the owner of The Ortho Box website, we undertook a critical project aimed at improving the site’s loading speed, which was significantly affecting user experience and search engine rankings. Initially, the website was plagued with slow load times, causing a high bounce rate as visitors would leave before the page fully loaded.
Our team quickly pinpointed that the oversized image files were a major culprit. By compressing these images and converting them to a next-generation format, we drastically reduced the data that needed to be loaded, significantly speeding up page response times. Additionally, we implemented and fine-tuned several speed optimisation plugins, which further enhanced the site’s performance.
These interventions reduced the loading time from 6 seconds to an impressive 651 milliseconds. This substantial improvement not only enhanced the user experience but also led to better conversion rates and a higher position in Google search results, marking a major success for Peter’s online presence.
