Croydon Boiler Repair – Explainer Video

We do not just build websites! We create digital experiences that tell genuine stories and turn visitors into customers. One recent project that reflects our approach is a video we produced for Peter Harker, a boiler expert based in Croydon. The aim was simple: to give potential customers a clear sense of who Peter is, the services he offers, and why so many local homeowners trust him. The result is a professionally filmed and edited video that now features prominently on his website, increasing engagement, trust and enquiries.

Peter Harker is a well known figure in Croydon’s home heating industry. With over ten years of experience, Peter provides a full range of boiler services including boiler repairs, installations and routine servicing. He delivers fast and reliable fault diagnosis, often resolving issues on the same day. Whether the problem is a leaking system, a lack of hot water or unusual noises, Peter can identify the cause and provide a suitable solution. For new installations, he helps homeowners choose the right boiler for their property, taking into account size, efficiency and budget. His servicing work ensures systems stay efficient, safe and dependable year after year.

Peter is known for his transparent pricing, honest advice and high standards of workmanship. As a Gas Safe registered engineer, safety is always his priority. Although he received many referrals through word of mouth, Peter recognised that his website did not fully reflect the quality of his work or the trust he had built in the community. That is where we stepped in to help enhance his online presence.

When Peter approached us, his website provided the basic information but lacked personality. It explained his services but did not show the person behind the business. In service based industries where customers allow someone into their homes, trust is essential. We proposed creating a video that would allow Peter to speak directly to his audience, showing his knowledge, professionalism and approachability. A well made video, we explained, could build trust and help convert more visitors into customers.

Video is one of the most effective marketing tools for small businesses. Research shows that websites featuring videos see a significant increase in customer engagement and conversion. For professionals like Peter, video gives potential customers the chance to see the real person they would be working with. It adds a layer of comfort and confidence that text and photos alone cannot provide.

We managed the entire production process from start to finish. We first met with Peter to learn more about his business and the key messages he wanted to communicate. We then outlined a simple structure for the video that would keep things natural and authentic, without using a rigid script. The goal was to showcase Peter’s genuine passion and expertise.

The filming took place over the course of a single day. We started at Peter’s home office and later visited two local properties where he was carrying out work. With the homeowners’ permission, we filmed Peter inspecting boilers, explaining common issues and speaking with clients. This practical footage helped illustrate the hands-on nature of his work. We also filmed a short interview where Peter spoke directly to the camera about his background, what he enjoys about the job and what makes his service unique.

In the editing phase, we crafted a clean and professional ninety second promotional video. We added background music, on screen text to emphasise key points, and consistent branding throughout. In addition to the main video, we created shorter clips for Peter to share on social media. Once complete, we integrated the video into Peter’s website and updated the homepage layout so that the video is the first thing visitors see. It was also optimised for mobile viewing and fast loading speeds.

The effect was clear almost immediately. Peter reported an increase in enquiries and several new clients mentioned that they had watched the video before getting in touch. The video gave them confidence in Peter’s knowledge and approach even before speaking with him. It provided reassurance and helped them feel more comfortable in choosing his service.

Peter said the video truly captured his personality and work ethic, and that it reflected his business better than any other form of marketing he had tried before. That is exactly what we aim to deliver. For businesses like Peter’s, the right video is not just a promotional tool — it is a digital handshake. It introduces you before the first call is made.

We thoroughly enjoyed working with Peter. His professionalism and dedication to doing the job right made the filming process smooth and enjoyable. Helping him share that story with his community was a rewarding experience. If you are a local business owner looking to build trust online and attract more customers, a video might be the most powerful next step — and we would be delighted to help you bring your story to life.